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Concept and Design
I was hired by the president of Seneca to help out with his branding. He has a great remodeling company that does anything from high end to handy man and everything in-between. Ben wanted a logo and some accompanying materials. I worked closely with him throughout the design process and really took his thoughts to heart. We settled on something that was very simple yet elegant as well as contemporary. After I finalized the logo I worked on the stationary package and even applied what I had done to some fun collateral material like a hoodie.